Digital Asset Management Market: Current Trends, Business Opportunities, Challenges & Global Industry Analysis by 2022

The global digital asset management market is expected to grow from USD 1.28 billion in 2017 to USD 5.21 billion in 2022 at a CAGR of 26.36% during the period 2017 to 2022. With digital data, mobile services, and internet usage on the rise, digital asset management (DAM) technology has become a fast emerging market today. DAM enables an industry that deals with rich media content to create, manage, manipulate, archive, and re-purpose media assets through diverse mediums to realize new revenue options reduce costs and maximize the operational efficiency.

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Increased regulatory standards have enforced high transparency levels, reduced cost of maintenance of information systems, and adoption of digital workflow to reduce the risks of data loss. One of the primary drivers for the industry is the increased adoption of videos and broadband, which in turn is increasing the demand for specialized solutions for each industry. The DAM market encourages a quick deployment, easy-to-use, centralized repository of data for a controlled access of digital data in the form of images, photos, videos, audios, presentations, etc.

The purpose of introducing DAM services into an industry is to reduce costs by saving on maintenance of physical repositories and saving costs of delivery, optimizing workflow by accelerating cycle time, streamlining workflow, and generating new revenue by repurposing of resources and content for multiple channels and finally optimizing customer experiences through use of these digital assets.

Adoption of enterprise content management (ECM), Saas-based solutions, better interactive capabilities, and more mobility in handling digital data are some of the areas of opportunity in the DAM market. Some of the critical challenges the industry has to face are accommodating changes and adapting to the dynamic ecology of data, maintaining consistency of metadata, handling taxonomical issues, achieving interoperability, and integrating with mainstream information technology.
The market has been segmented on the basis of target (digital photographs, animations, videos, music), type (brand asset management systems, library asset management systems, production asset management systems and cloud-based asset management systems), application type (open source and proprietary), deployment (cloud-based asset management system and on-premise asset management system), solution (video management, creative tool integration, asset analytics, web content integration, brand portals, asset and metadata archiving and lifecycle & rights management), end-user, and geographical area.
The technology is widely applicable to the creative industry, BFSI, electronics industry, healthcare, retail and wholesale sector, e-commerce sector, FMCG, automotive industry, marketing industry, etc. North America, more specifically, the US and Canada, are actively indulging in the sector, with Asia-Pacific exhibiting maximum growth in the domain.

The key active players in the domain are:
Adobe Systems
Adam Software
Canto, Inc.
Hewlett-Packard (HP)
IBM Corporation
Oracle Technologies

What the Report Offers
Market definition along with identification of key drivers and restraints for the market
Market analysis for the digital asset management market, with region-specific assessment and competition analysis on a global and regional scale
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence the market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share
Identification and analysis of the macro and micro factors that affect the digital asset management market on both global and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

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Table of Contents

1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition

2. Research Methodology

3. Executive Summary

4. Market Dynamics
4.1 Overview
4.2 Technology Snapshot
4.3 Industry Value-Chain Analysis
4.4 Porter’s Five Forces Analysis
4.4.1 Industry Competition
4.4.2 Potential of New Entrants
4.4.3 Bargaining Power of Suppliers
4.4.4 Bargaining Power of Customers
4.4.5 Threat of Substitute Products
4.5 Drivers
4.5.1 Integration of the Standalone Electronic Document Management System (EDMS)
4.5.2 Increase in Digital Assets
4.5.3 Rise in Enterprise Marketing and Creative Industry
4.6 Restraints
4.6.1 Expensive DAM Solutions, Especially for Small and Medium Businesses (SMB)
4.6.2 Lack of Technical Expertise and DAM Standards
4.7 Opportunities
4.7.1 Opportunities in Enterprise Content Management (ECM)
4.7.2 Need for SaaS-Based solutions
4.8 Challenges
4.8.1 Difficulty in Handling Dynamism of Digital Assets
4.8.2 Lack of Interoperability and Collaborations


5. Digital Asset Management Market Segmentation, Trends & Forecasts
5.1 By Type
5.1.1 Brand Asset Management Systems
5.1.2 Library Asset Management Systems
5.1.3 Production Asset Management Systems
5.1.4 Others
5.2 By Deployment
5.2.1 Cloud-based Asset Management Systems
5.2.2 On-Premise Asset Management System
5.3 By Service
5.3.1 Set-up
5.3.2 Implementation
5.3.3 Training and Support
5.3.4 Consultation
5.4 By Solution
5.4.1 Video Management
5.4.2 Creative Tool Integration
5.4.3 Asset Analytics
5.4.4 Web content Integration
5.4.5 Brand Portals
5.4.6 Asset and Metadata Archiving
5.4.7 Lifecycle and Rights Management
5.5 By End-User Industry
5.5.1 Media and Entertainment
5.5.2 BFSI
5.5.3 Government
5.5.4 Healthcare
5.5.5 Retail
5.5.6 Automotive
5.5.7 Manufacturing
5.5.8 Others
5.6 By Geography
5.6.1 North America
5.6.2 Latin America
5.6.3 Europe
5.6.4 Asia-Pacific
5.6.5 Middle East and Africa


6. Competitive Landscape – Vendor Market Share


7. Company Profiles (Profiles, Overview, Products and Services, Financials, Recent Developments and Innovations)
7.1 Adobe Systems Incorporated
7.2 ADAM Software
7.3 Canto
7.4 CELUM GmbH
7.5 Cognizant Technology Solutions Corp
7.6 Oracle Corporation
7.7 Hewlett-Packard Company
7.8 OpenText Corporation
7.9 QBank
7.10 North Plains
7.11 WebDAM
7.12 EMC
7.13 MediaBeacon, Inc.
7.14 Widen Enterprises, Inc.
7.15 IBM Corporation


8. Investment Analysis
8.1 Market Investment Opportunities
8.2 New Product Development
8.3 Mergers & Acquisitions


9. Future of the Digital Asset Management Market

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