According to our latest market study on “Direct Carrier Billing Market to 2027– COVID-19 Impact and Global Analysis by Type (Limited DCB, Pure DCB, MSISDN Forwarding, and PIN or MO Base Window); Platform (iOS, Android, and Other Platforms); End User (Apps and Games, Online Media, and Other End Users); and Geography,” the market was valued at US$ 29.8billion in 2019 and is projected to reach US$ 70.0billion by 2027; it is expected to grow at a CAGR of 11.5% from 2020 to 2027.
The COVID-19 outbreak, which began in Wuhan (China) in December 2019, has spread at a fast pace worldwide. The global factory shutdowns, travel bans, and border lockdowns, to combat and contain the outbreak, have impacted every industry and economy worldwide.
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Technology events and industry meet cancellations, factory and office shutdowns, and reduced business activities are among the major consequences experienced by various industries, such as electronics & semiconductor and IT &telecom. The global travel bans imposed by countries in Europe, Asia Pacific, North America, and others are affecting the business collaborations and partnerships opportunities across industries. All these factors are anticipated to restrain the growth of the direct carrier billing market in the next few quarters.
In the direct carrier billing market, companies mainly adopt the market initiatives strategy to expand their footprint worldwide by meeting the growing demand for their offerings. This strategy is mostly observed to be implemented in the market in APAC and Europe. A few of the recent initiatives in the direct carrier billing market are listed below:
2020: Bango enabled carrier billing subscriptions for Hatch gaming platform. The mobile operators in the US would be able to subscribe to Hatch Premium Gaming by paying on their monthly phone bill.
2019: Boku Inc., announced a partnership with AWA Co. Ltd., to enable AWA’s Japanese customers to charge their monthly subscription fees directly to their mobile phone bills via direct carrier billing.
The demand for high-end smartphones with enhanced features has spurred over the years in developing countries. The adoption of smartphones continues to rise owing to higher disposable income among the populationsin developed countries. Growing per capita income in developing countries allows individuals to capitalize on high-end smartphones. The rise in the proliferation of smartphones and awareness related to the benefits of purchasing apps, games, and media by charging payments to their mobile phone carrier bill is enabling individuals in developing countries to invest substantial amounts on such technologies, which, in turn, drives the growth of the direct carrier billing market. The developers enable smartphone users to purchase respective premium features using direct carrier billing or debit card or credit card, of which, the direct carrier billingthe easiest option. This factor is scaling up the direct carrier billing market size year on year.
Top Listed Players are-
- Bango PLC
- Boku, Inc.
- Comviva Technologies Limited
- Infomedia Services Limited
- NTH Mobile,
- TELECOMING S.A.
- txtNation Limited
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