The US Green Tea Market is growing along with the Automotive industry, but the market is likely to slow down its growth due to the shortage of skilled professionals, suggests the Business Market Insights report.
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Green tea is prepared from the leaf buds and dried leaves of the Camellia sinensis plant. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be beneficial against various health issues such as depression and various cancer types such as lung cancer, liver cancer, colon cancer, and gastric cancer. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and also is helpful in lowering cholesterol and triglyceride levels in body. Green tea has gained the attention of the US consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain body weight in limits, reduces physical stress, and keeps check on skin redness. Consumers in the US prefer beverages that offer functional benefits. This further propels the demand for the green tea in the country. Many consumers understand the functional health benefits of green tea and seek for green tea products as a more desirable alternative to sugar-laden beverages.
Based on type, the green tea market is segmented into green tea bags, green tea instant mixes, iced green tea, loose leaf, and others. In 2018, the green tea bags segment dominated the market with 41.6% share of the total market. The green tea bags are mainly made of filter paper or food-grade plastic, or occasionally of silk cotton or silk. The green tea bags are available in many flavors, including ginger, mint, and lemon among others.
Health benefits of flavored green tea
Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and antimicrobial properties. Aloe Vera green tea is claimed to possess nutrients such as amino acids, vitamins, minerals, polysaccharides, and enzymes. Cinnamon green tea helps fight stomach and digestive disorders, and enhances digestion by enhancing the ability of body to properly break down food and efficiently absorb nutrients.
US Green Tea Market –Type
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
US Green Tea Market – By Flavor
- Aloe Vera
US Green Tea Market – By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- TATA Global Beverages
- Associated British Foods plc
- AriZona Beverage Co.
- Kirin Holdings Company Ltd
- ITO EN
- Dilmah Ceylon Tea Company PLC
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