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Current Growth: Contextual Advertising Market 2020 – Production, Revenue, Average Product Price and Market Shares of Key Players 2025

Global Contextual Advertising Market Research Report 2020 Cover Covid-19 Impact

The study on the ‘Contextual Advertising market’ by Brand Essence Market Research is a compilation of systematic details in terms of market valuation, market size, revenue estimation, and geographical spectrum of the business vertical. The study also offers a precise analysis of the key challenges and growth prospects awaiting key players of the Contextual Advertising market, including a concise summary of their corporate strategies and competitive setting.

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Global Contextual Advertising Market to reach USD 412 billion by 2025.

Global Contextual Advertising Market valued approximately USD 106 billion in 2017 is anticipated to grow with a healthy growth rate of more than 18.50% over the forecast period 2018-2025. Contextual advertising is advertising on a website that is relevant to the page’s content. In traditional contextual advertising, automated systems display ads related to the content of your site based on keyword targeting. One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads that relevant to your users. For example, if you run a movie review blog, AdSense might serve contextual ads to buy movie tickets or sign up for a movie streaming service. The ads are selected from the inventory of advertisers who register through AdWords. The major factors driving the growth of the market include increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement.

The regional analysis of Global Contextual Advertising Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in Asia pacific is expected to witness the highest growth during the forecast period. The high growth of the market in Region can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Approach:

oMass Contextual Advertising
oFocused Contextual Advertising
oContextual Behavioral Advertising
oContextual Billboard Advertising

By Type:

oActivity Based Advertising
oLocation Based Advertising

By Deployment:

oMobile Devices
oDesktops
oDigital Billboards

By Industry:

oConsumer Goods, Retail, and Restaurants
oIT & Telecom
oBanking, Financial Services, and Insurance (BFSI)
oMedia & Entertainment
oTravel, Transportation, and Automobiles
oHealthcare
oAcademia & Government

By Regions:
oNorth America
oU.S.
oCanada
oEurope
oUK
oGermany
oAsia Pacific
oChina
oIndia
oJapan
oLatin America
oBrazil
oMexico
oRest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2015, 2016
Base year – 2017
Forecast period – 2018 to 2025

The industry is seeming to be fairly competitive. Some of the leading market players include Google, Media.Net, Facebook, Microsoft, Amazon.com, AOI, Yahoo, Twitter, IAC, Amobee, Adobe System, SAP and so on. Acquisitions and effective mergers are some of the strategies adopted by the key manufacturers. New product launches and continuous technological innovations are the key strategies adopted by the major players.

Target Audience of the Global Contextual Advertising Market in Market Study:

oKey Consulting Companies & Advisors
oLarge, medium-sized, and small enterprises
oVenture capitalists
oValue-Added Resellers (VARs)
oThird-party knowledge providers
oInvestment bankers
oInvestors

 

Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.)

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Contextual Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Topical Products
1.4.3 Botulinum
1.4.4 Dermal Fillers
1.4.5 Chemical Peels
1.4.6 Microabrasion Equipment
1.4.7 Laser Surfacing Treatments
1.5 Market by Application
1.5.1 Global Contextual Advertising Market Share by Application (2014-2025)
1.5.2 Hospitals
1.5.3 Dermatology Clinics
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Contextual Advertising Market Size
2.2 Contextual Advertising Growth Trends by Regions
2.2.1 Contextual Advertising Market Size by Regions (2014-2025)
2.2.2 Contextual Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Contextual Advertising Market Size by Manufacturers
3.1.1 Global Contextual Advertising Revenue by Manufacturers (2014-2019)
3.1.2 Global Contextual Advertising Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Contextual Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Contextual Advertising Key Players Head office and Area Served
3.3 Key Players Contextual Advertising Product/Solution/Service
3.4 Date of Enter into Contextual Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

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